Adelina Djeneva

adelina djeneva



I’ll help you develop everything from a memorable visual identity to a bright marketing strategy. Let’s make your brand memorable and serve your business needs.

branding consultancy

Let's put your strenghts forward by highlighting them with powerful branding.

Whether you are a brand new business or ready for a striking rebranding, I can help you hit your goals in style!

New brands & startups

  • Brand positioning: Target audience research and insights, reporting on current trends and expert advice on where your brand sits best in the world.
  • Tone of voice: How to communicate with your ideal customer and build a unique voice.
  • Story writing: Turn your journey into an emotive and captivating brand story that your audience will connect with.
  • Photography style and guidelines: Stand out with a consistent and memorable style in your imagery.
  • Channel strategy: Make the most of your online presence by following a concise plan that speaks to your goals.
  • Web presence: Your website should be your brand’s home planet, are you ready for visitors?

Existing brands

Revisiting your brand guidelines and identity to realign with your current strategy is a great idea.
Wondering how your brand is being perceived?
What can be done to elevate it and make it stand out more?
Has your core offering changed and with it your vision for the business?

All these are big reasons to take a look at your brand positioning, target audience, story, visual personality, and more.

Let me help you rediscover your brand’s character for the current market.

This service is tailored to your brand’s needs.

After an initial assessment of your brand, a package of services is suggested. It is ultimately up to you to equip your brand with the right tools to succeed.


A defined set of emotions conveyed through visuals and messaging that are consistently woven through every touch point a company.

brand identity design

Your business deserves a unique identity that resonates with your audience.

Creating a strong brand identity is crucial for any company to establish a unique image and personality in the minds of consumers. From your brand’s name and logo, to the signature colours, tone of voice, and messaging, a well-defined brand identity helps to differentiate the company from its competitors and is pivotal for brand recognition and loyalty.

I can help you develop these elements and more in order to effectively communicate your brand’s values and mission to your target audience.

Brand identity services

  • Brand name: This is the name that represents the company and its products or services. It should be unique, memorable, and relevant to your brand’s target audience.
  • Slogan: A catchy and meaningful message to clearly communicate the essence of your brand and the problem you are solving.
  • Logo: The logo is a visual representation of your brand and can be a key element of its identity. It should be market-appropriate, distinctive, and memorable.
  • Colour scheme: The colours used in a brand’s marketing materials, such as its website and social media accounts, will help to create a cohesive and consistent brand identity.
  • Brand messaging: This includes the language and tone used by the brand in its marketing and communication efforts. It should be consistent and reflect the brand’s values and personality.
  • Visual elements: This can include things like the brand’s typography, imagery, and overall design style. These elements should be consistent across all marketing materials and should reflect your brand’s personality and values.
  • Brand values: The values and mission of your brand should be reflected in all aspects of its identity and should be communicated to its target audience clearly and consistently.
  • Brand personality: The personality of a brand refers to the attributes and characteristics that make it unique and distinguish it from its competitors. It should be reflected in the brand’s messaging, tone, and visual elements.


Branding is when you build a relationship with your audience, because they resonate with your vision, values, voice.

3 brand identity prompts

  • If your brand was a mood, what would it be?
  • If you could dress up your brand, what would it wear?
  • If your brand were a city, which would it be?

online presence

Show up with a plan.

Your customers are looking for you online so you have to show up prepared!

Reaching more customers, building credibility, and staying competitive are core benefits of a strong online presence.

It’s important to remember that your channels are not for one-way communication.
A well constructed online presence can provide valuable data on consumer behavior and preferences, which can be used to improve products and services and make better business decisions.

Online presence services

  • Website design: Your website is a central hub for information about the brand, its products and services, and contact information. Here you have full control over your customer’s journey and everything they come across. Make it matter!
  • Social media strategy development: Setting up clear goals is the only way to achieve them. A comprehensive strategy will guide you so you don’t have to make day-to-day decisions and hope they align with the bigger picture.
  • Social media channel development: It’s not about where your customers can find you, but about where you can find your customers.
    Each platform has unique benefits and only a tailored approach will set you apart from your frantically-posting competitors.
  • Content calendar: Once you have your strategy pinned down it’s time to create a content calendar. Your digital content should be an extension of your brand identity and meet your target customer’s needs for education, entertainment and inspiration.
  • Digital content design: Good content is strategic and aligns not only with your goals, but also with your target customer’s needs and wants. Let’s help you make meaningful content that ticks those boxes.
  • Blog: A professionally created blog can swiftly secure you with a first page spot on Google search results. Become an authority in your industry, position your products within a wider category, compete with industry giants and achieve more with 100% organic reach.
  • Newsletter: The right newsletter can do wonders for your business. Activate potential customers of an adjacent product or industry, build a name and educate your target audience. The opportunities are nearly endless.
  • Online marketplaces: If your brand is selling products on online marketplaces like Amazon, Etsy, or eBay to reach a wider audience, your store front and efforts there are worth taking the time to polish and optimize. I can help your listings stand out with an array of strategies.

The only way you win at content marketing is for the reader to say, “This was written specifically for me.”

Jamie Turner

content strategy:

Content strategy guides your client from being a complete stranger to having an emotional connection with your brand.

web design

Make your website work for your brand.

Good web design is important! It can significantly impact the user experience of a website and ultimately, the success of your business.

A well-designed website can make it easier for users to navigate and find the information they are looking for, leading to increased engagement and as a result, higher conversion rates.

Web design services

  • Website design: I can create the visual layout and user interface of your website making it a lovely place for your customers to hang out.
  • Responsive design: Designing a website that looks and works well on different devices, such as desktop computers, tablets, and smartphones is extremely important. I will make sure all versions are working just as intended.
  • User experience (UX) design: Designing the overall experience of using a website, including how easy it is to navigate and find information is the single most important part of web design. Without it, no matter how aesthetic your platform is, your visitors will hate using it.
  • User interface (UI) design: Designing the specific elements of a website, such as buttons and forms, to make them easy to use and eye-pleasing is where it gets super fun! This is an extension of your branding and a great opportunity to expand on it.
  • Graphic design: Creating visual elements that support the brand identity but are web-friendly and appropriate is very important. At this stage already created brand elements, like your logo for example, will also be converted to a version that best suits your website.
  • Content strategy: Together we will plan and organize the content that will be displayed on your website, making your visitors stay on and return to it.
  • Search engine optimization (SEO): Optimizing a website to rank well in search results and be more easily found by users is an absolute must. From images to text and everything in between, an optimized website it set up for success.


is a journey of discovery.

5 questions your home page should answer

  1. Who are you?
  2. What is your expertise?
  3. Who is your audience?
  4. Why should I be your customer?
  5. What do I do next?


Make your products stand out in a saturated market.

logo design

Primary logo,secondary logo, submark logo, lettermark, and icon, created especially for you and your brand.


Get your fundamentals right!

let's work together

Let’s talk and take your brand to the next level!